THE SPATIAL DISTRIBUTION AND PATRONAGE PATTERN OF TRAVEL AGENCIES ON TOURISM DEVELOPMENT IN ILORIN METROPOLIS, KWARA STATE, NIGERIA
DOI:
https://doi.org/10.33003/jees.2025.0201/07Keywords:
Clientele, Geographic Coordinates, Average Nearest Neighbour, Service Offerings, Economic ImpactAbstract
Travel agencies serve as vital intermediaries linking tourists with services and attractions, thereby playing a crucial role in promoting and sustaining tourism development globally. Consequently, this study aims to examine the spatial distribution and patronage patterns of travel agencies, as well as the impact of travel agencies on tourism in Ilorin Metropolis, Kwara State, Nigeria. The study employed a purposive sampling technique, where data were collected from thirteen travel agencies through the administration of forty-nine questionnaires. The geographic coordinates of these agencies were recorded using a Global Positioning System and analyzed in an ArcGIS 10.8.2 environment. The Average Nearest Neighbour (ANN) tool was used to assess the location. Frequency and percentages were computed via IBM SPSS Version 20 to profile respondents and services. Findings revealed that travel agencies primarily serve a predominantly male (69.4%) and economically active (35-54 years) clientele, who are highly educated (83.7% with tertiary education). Income distribution indicates a bifurcated market requiring agencies to balance affordability and quality. The ANN result shows that agency locations were randomly distributed across Ilorin, with a concentration in Ilorin West, reflecting urban commercial hubs. The services offered were diverse, primarily focused on flight booking, international study packages, visa assistance, and religious pilgrimage arrangements. Patronage varies, with a notable annual peak associated with religious tourism, such as the Hajj and Umrah. The agencies significantly contribute to tourism development by facilitating travel, generating revenue, creating employment opportunities, and stimulating infrastructure growth. The study underscores the possibilities for expanding services to informal sector clients to enhance inclusivity and economic impact.
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